Will your iPhone get pricier? Trump threatens new tariffs on European Union and Apple imports

Will your iPhone get pricier? Trump threatens new tariffs on European Union and Apple imports

Henrieke Otte, M.Sc.

Trump Threatens New Tariffs on EU and iPhones

Trump Threatens New Tariffs on EU and iPhones (image credits: unsplash)
Trump Threatens New Tariffs on EU and iPhones (image credits: unsplash)

On May 23, President Donald Trump renewed trade tensions by proposing a 50% tariff on goods from the European Union starting June 1. He also warned that a 25% tariff could be applied to all imported iPhones purchased by American consumers. These announcements, made via social media, caused immediate unrest in global markets. U.S. and European stocks declined, the dollar weakened, and gold prices rose as investors sought safety amid uncertainty.

Markets React to Trade Uncertainty

Markets React to Trade Uncertainty (image credits: stocksnap)
Markets React to Trade Uncertainty (image credits: stocksnap)

The proposed tariffs came after a period of relative calm in trade disputes. Financial markets, which had previously rebounded, responded quickly to Trump’s remarks. Concerns grew over the potential impact of tariffs on economic growth, as U.S. Treasury yields dropped and analysts feared broader consequences for global trade. Trump’s renewed stance reflected ongoing dissatisfaction with trade progress, especially with the EU.

Apple and Samsung in the Crosshairs

Apple and Samsung in the Crosshairs (image credits: unsplash)
Apple and Samsung in the Crosshairs (image credits: unsplash)

Trump’s criticism extended beyond Europe to Apple and other smartphone makers. He threatened to impose a 25% levy on all smartphones not manufactured in the U.S., mentioning that the tariff would apply to “Samsung and anybody that makes that product.” He reiterated his stance that U.S. consumers should be buying American-made goods, though currently, the U.S. lacks large-scale smartphone manufacturing capabilities.

No Deal in Sight, Says Trump

No Deal in Sight, Says Trump (image credits: pixabay)
No Deal in Sight, Says Trump (image credits: pixabay)

When asked about the potential for an agreement before June 1, Trump made it clear he was not seeking a deal. “We’ve set the deal – it’s at 50%,” he said, adding that companies can avoid tariffs if they shift manufacturing to the United States. EU trade officials responded by calling for respectful negotiations. EU Trade Chief Maros Sefcovic emphasized that future discussions must be built on mutual respect rather than threats.

Europe Pushes Back on Threats

Europe Pushes Back on Threats (image credits: unsplash)
Europe Pushes Back on Threats (image credits: unsplash)

Dutch Prime Minister Dick Schoof echoed EU sentiment, noting that the bloc would likely interpret the announcement as part of ongoing talks. He acknowledged past fluctuations in tariff decisions during negotiations with the U.S. While Trump previously imposed sweeping tariffs in April, most were paused following investor backlash. A 50% tariff on EU goods could raise prices for cars, olive oil, and pharmaceuticals. EU exports to the U.S. totaled about €500 billion in 2024, led by Germany, Ireland, and Italy.

Japan Talks Proceed More Smoothly

Japan Talks Proceed More Smoothly (image credits: unsplash)
Japan Talks Proceed More Smoothly (image credits: unsplash)

While EU discussions remain strained, negotiations with Japan appeared less tense. Japan’s top trade negotiator, Ryosei Akazawa, described talks with U.S. officials as candid and constructive. He stressed that Japan would not rush into an agreement, emphasizing the importance of national interests. Meanwhile, U.S. Treasury Secretary Scott Bessent hinted at more trade announcements approaching July’s end to the tariff pause. Apple, which declined to comment on the tariff threat, saw its stock drop 3%. The company is ramping up production in India but has no current plans to manufacture iPhones in the U.S., despite a $500 billion domestic investment strategy through 2026.

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